Efficient Marketing, Inc. (‘EMI’) is the leading Sales Productivity consulting firm that helps business leaders align their mission and execution through the development and implementation of customised sales activity management programmes. Studies show that 87 per cent of knowledge gained through conventional sales training is lost within 30 days when it is not practised or reinforced. EMI’s industry-experienced consultants assess how effectively a business strategy is being executed, followed by a coaching programme for managers to develop and lead a sales activity process. EMI facilitates learning through a combination of live instruction and self-learning tools.